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Building trust is crucial in persuasion from "summary" of The Power of Persuasion by Henrik Rodgers
Trust is the cornerstone of any successful persuasion attempt. Without trust, your audience will not be receptive to your message, no matter how well-crafted or compelling it may be. Building trust with your audience is crucial because it establishes a sense of credibility and reliability that is essential for persuasion to occur. Trust is not something that can be forced or demanded; it must be earned through consistent and authentic communication. This means being honest and transparent in your interactions with your audience, and always following through on your promises. When your audience sees that you are trustworthy and reliable, they will be more likely to believe in what you are saying and be open to being persuaded. One way to build trust w...
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