Persuasion techniques: tactics to sway opinions from "summary" of Gatilhos mentais by Gustavo Ferreira
Persuasion techniques are powerful tools that can be used to influence and sway opinions. These tactics are designed to appeal to the emotions, beliefs, and values of individuals in order to persuade them to see things from a certain perspective. By understanding the psychology behind persuasion, individuals can effectively communicate their ideas and convince others to adopt their point of view.
One of the key persuasion techniques is the use of social proof. This involves showing evidence that others have already accepted a particular idea or belief, making it more likely for the individual to follow suit. People tend to look to others for guidance on how to behave, so by highlighting the support of others, you can increase the likelihood of persuading som...
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