Consistency in messaging is necessary from "summary" of The Power of Communication by Helio Fred Garcia
Consistency in messaging is crucial because it ensures that all communication efforts are aligned and reinforce each other. When messages are consistent, they become more memorable and impactful, as they create a unified narrative that resonates with the audience. Inconsistencies in messaging can confuse people and dilute the overall impact of the communication. Consistency in messaging also helps build credibility and trust with the audience. When individuals receive consistent messages from an organization, they are more likely to believe in the organization's values and promises. On the other hand, inconsistencies in messaging can erode trust and credibility, as they may suggest that the organization is not reliable or clear in its communication. ...
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