Provide value and people will compensate you for it from "summary" of The Personal MBA by Josh Kaufman
The most basic and fundamental principle of economics is that people tend to exchange value for value. When you provide something that others find valuable, they're willing to compensate you in some way for that value. This principle is the foundation of every successful business. If you can consistently provide value to others in a way that they find meaningful, you will have no trouble finding willing customers or clients. This concept applies not only to businesses, but to individuals as well. If you can find a way to provide value to your employer, you are likely to be compensated well for your efforts. The key is to focus on what others find valuable, rather than what you think is important. This requires a deep understanding of the needs and desires of the people you are trying to serve. Value can take many different forms. It might be a product that solves a problem or makes life easier in some way. It could be a service that saves time or money. It might even be information or knowledge that helps someone make better decisions. The key is to identify what your target market values most, and then find a way to provide it better than anyone else. In order to succeed in providing value, you must be willing to put in the effort required to truly understand your target market. This means doing your homework, asking questions, and listening carefully to the feedback you receive. It also means being open to change and adaptation as you learn more about what your customers truly want. The concept of providing value in exchange for compensation is a simple one, but it is also incredibly powerful. By focusing on what others find valuable and finding a way to provide it better than anyone else, you can create a successful business or career that is both financially rewarding and personally fulfilling.
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