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The law of consistency from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The law of consistency is a fundamental principle in branding that emphasizes the importance of staying true to your brand's core values and messaging over time. Consistency is key to building a strong brand identity and establishing a clear and recognizable image in the minds of consumers. Consistency helps consumers know what to expect from your brand and builds trust and loyalty over time. When a brand is consistent in its messaging, visuals, and overall brand experience, it becomes easier for consumers to remember and recognize the brand amidst a sea of competitors. Inconsistency, on the other hand, can confuse consumers and dilute the brand's message and identity. Inconsistencies in branding can lead to a lack of trust and credibility among consumers, makin...
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