Emotions are powerful in persuasion from "summary" of The Science of Persuasion by Brad Bradshaw
The power of emotions in persuasion cannot be underestimated. Emotions have a way of connecting with people on a deeper level than facts or logic ever could. When we appeal to someone's emotions, we are tapping into their primal instincts and desires. This makes our message much more compelling and persuasive. Emotions have the ability to evoke strong reactions in people. Whether it's joy, fear, anger, or sadness, emotions have the power to drive people to action. When we are able to evoke the right emotions in our audience, we can influence their decision-making process and ultimately persuade them to see th...
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