Remember, good design is both functional and beautiful from "summary" of The Non-designer's Design Book by Robin Williams
Design is more than just making things look pretty. It is about effectively communicating a message to the audience. Good design should not only be visually appealing but also serve a purpose. In order to achieve this, a designer must ensure that their design is both functional and beautiful. When it comes to functionality, simplicity is key. The design should be easy to understand and navigate, so that the audience can quickly grasp the intended message. Clarity and coherence are essential in ensuring that the design effectively communicates the desired information. A cluttered or confusing design will only serve to alienate the audience and hinder communication. Logical sequencing is another important aspect of functional design. The elements of the design should flow in a logical order, guiding the audience through the information in a natural way. Transition words and phrases can help to smoothly connect different parts of the design, creating a cohesive and easy-to-follow structure. Consistency in tone and style is also crucial in creating a functional design. A haphazard mix of fonts, colors, and layouts can confuse the audience and detract from the overall message. By maintaining a consistent design language throughout the piece, the designer can ensure that the audience remains focused on the content. In addition to being functional, good design should also be beautiful. This does not mean simply adding unnecessary decorations or embellishments. Beauty in design comes from a harmonious balance of elements, colors, and typography. A well-designed piece will not only attract the audience's attention but also enhance their overall experience. By understanding the importance of both functionality and beauty in design, a designer can create pieces that effectively communicate the intended message while also pleasing the eye. Remember, a good design is one that is both functional and beautiful.
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