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Consistency is key in design from "summary" of The Non-designer's Design Book by Robin Williams

Consistency is key in design. When elements are consistent, the design is easier to read and understand. If headings are bold and centered, they should all be bold and centered. If bullet points are used in a list, they should be used consistently throughout. Simplicity is crucial in design. Keeping elements simple and uncluttered helps the viewer focus on the message being communicated. If a design is too busy or complicated, the viewer may become overwhelmed and miss the intended message. Clarity and coherence are essential in design. Elements should be organized in a logical manner that makes sense to the viewer. If information is presented in a haphazard or confusing way, the viewer may struggle to understand the message. Logical sequencing is important in design. Information should flow in a natural order that is easy for the viewer to follow. If elements are presented out of order, the viewer may become confused or miss important information. Transition words and phrases can help guide the viewer through a design. Using words like "first," "next," and "finally" can help ...
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    The Non-designer's Design Book

    Robin Williams

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