Emotional responses shape decisions from "summary" of Emotional Design by Don Norman
Emotional responses play a crucial role in shaping our decisions. When faced with different options, our emotions often guide us towards a particular choice. This is because emotions have a powerful influence on our behavior, sometimes even more so than rational thought. In many cases, we may think we are making decisions based on logic and reason, but in reality, our emotions are driving our choices. For example, when purchasing a new item, we may tell ourselves that we are considering factors like price and functionality. However, our final decision may be heavily influenced by how the product makes us feel - whether it evokes feelings of happiness, excitement, or comfor...
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