Strategic communication fosters a shared understanding of goals and objectives from "summary" of The New Strategist by Gunter Muller-Stewens
Strategic communication plays a crucial role in an organization by ensuring that all stakeholders have a common understanding of the goals and objectives. When information is effectively communicated throughout the organization, employees, partners, and other key players can align their efforts towards a common purpose. This shared understanding helps to prevent misunderstandings and conflicts that can arise when different parties have divergent interpretations of the organization's strategic direction. By fostering a shared understanding of goals and objectives, strategic communication also helps to build trust and commitment among stakeholders. When individuals feel that they are working towards a common goal, they are more likely to collaborate and support one another in achieving that goal. This sense of unity and purpose can enhance motivation and engagement within the organization, leading to improved per...
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