Monitoring and evaluation ensure strategic goals are being met from "summary" of The New Strategist by Gunter Muller-Stewens
Monitoring and evaluation play a crucial role in ensuring that strategic goals are being met within an organization. By regularly monitoring the progress of various initiatives and projects, managers can identify any deviations from the desired outcomes. This allows them to take corrective actions in a timely manner to steer the organization back on track towards achieving its strategic objectives. Evaluation provides a structured approach for assessing the effectiveness of the strategies being implemented. It involves analyzing the results of various activities and initiatives to determine their impact on the overall performance of the organization. Through evaluation, managers can gain valuable insights into what is working well and what needs improvement. This information can then be used to make informed decisions about future strat...
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