Monitoring and evaluation ensure strategic goals are being met from "summary" of The New Strategist by Gunter Muller-Stewens
Monitoring and evaluation play a crucial role in ensuring that strategic goals are being met within an organization. By regularly monitoring the progress of various initiatives and projects, managers can identify any deviations from the desired outcomes. This allows them to take corrective actions in a timely manner to steer the organization back on track towards achieving its strategic objectives. Evaluation provides a structured approach for assessing the effectiveness of the strategies being implemented. It involves analyzing the results of various activities and initiatives to determine their impact on the overall performance of the organization. Through evaluation, managers can gain valuable insights into what is working well and what needs improvement. This information can then be used to make informed decisions about future strategic direction. Monitoring and evaluation also help in identifying any potential risks or barriers that may hinder the achievement of strategic goals. By keeping a close eye on key performance indicators and other relevant metrics, managers can proactively address any challenges that may arise. This proactive approach can help prevent costly setbacks and ensure that the organization stays on course towards its long-term objectives. Furthermore, monitoring and evaluation provide a basis for accountability and transparency within the organization. By regularly tracking progress and evaluating results, managers can demonstrate to stakeholders that they are effectively managing resources and delivering on their strategic commitments. This can help build trust and confidence among employees, investors, customers, and other key stakeholders.- Monitoring and evaluation are essential tools for ensuring that strategic goals are being met. By systematically monitoring progress, evaluating results, identifying risks, and ensuring accountability, organizations can increase their chances of success and achieve sustainable growth in the long run.
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