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The pursuit of more can be addictive from "summary" of The Molecule of More by Daniel Z. Lieberman, MD,Michael E. Long

The search for more is an innate human drive that pushes us to continuously seek out new experiences, accomplishments, and possessions. This pursuit is fueled by the brain's dopamine system, which is responsible for motivating us to seek rewards and take risks in order to achieve them. When we successfully obtain the object of our desire, our brain releases dopamine, reinforcing the behavior and encouraging us to continue seeking more. However, the dopamine system is not easily satisfied, which can lead to a cycle of constantly seeking out new sources of stimulation in order to experience that same rush of pleasure. This can manifest as a desire for more money, more success, more possessions, or more experiences, as we chase after the next high that will temporarily satisfy our cravings. Over time, this cycle can become addictive, as our brains become accustomed to the constant influx of dopamine and begin to require more and more stimula...
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    The Molecule of More

    Daniel Z. Lieberman, MD

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