Music long tail from "summary" of The Longer Long Tail by Chris Anderson
The concept of the Music Long Tail is a simple one, yet it has profound implications for the music industry and beyond. At its core, the Long Tail is about the shift from hits to niches, from mass markets to millions of markets of one. In the traditional model of retail, businesses focused on selling a relatively small number of popular products to a large audience. This was the era of the blockbuster, where success was measured by how many units of a particular product could be sold. However, the rise of digital technology has enabled a new model to emerge. With the proliferation of online platforms and tools, it has become easier for consumers to access a vast array of products and services, no matter how niche or obscure. This shift has given rise to what Anderson refers to as the Long Tail, a distribution curve that extends far beyond the realm of hits and encompasses a vast array of niche product...
Similar Posts
Data analytics help publishers understand consumer preferences
Data analytics play a crucial role in enabling publishers to gain valuable insights into consumer preferences. By analyzing lar...
Connectors play a key role in spreading ideas
Connectors are individuals with a unique ability to connect people from different social circles and spread ideas rapidly. They...
Daisy and Billy's feelings for each other intensify
Daisy and Billy never expected to feel this way about each other. At first, they were just two musicians brought together by th...
This journal is a musthave for any K-Pop lover
If you're a die-hard K-Pop fan, then you know the importance of having a journal dedicated to your favorite music genre. This K...
Keep your message simple and shareable
In a world inundated with information, simplicity is key. A simple message is not only easier to understand, but also easier to...
Show appreciation for your fans to foster loyalty
As a business owner, one of the most important things you can do to build a loyal fan base is to show appreciation for your fan...
Cultivating superfans involves building a genuine connection
Cultivating superfans is not just about getting people to like your content, it's about building a genuine connection with them...
