Music long tail from "summary" of The Longer Long Tail by Chris Anderson
The concept of the Music Long Tail is a simple one, yet it has profound implications for the music industry and beyond. At its core, the Long Tail is about the shift from hits to niches, from mass markets to millions of markets of one. In the traditional model of retail, businesses focused on selling a relatively small number of popular products to a large audience. This was the era of the blockbuster, where success was measured by how many units of a particular product could be sold. However, the rise of digital technology has enabled a new model to emerge. With the proliferation of online platforms and tools, it has become easier for consumers to access a vast array of products and services, no matter how niche or obscure. This shift has given rise to what Anderson refers to as the Long Tail, a distribution curve that extends far beyond the realm of hits and encompasses a vast array of niche product...
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