Health long tail from "summary" of The Longer Long Tail by Chris Anderson
The idea of the Health Long Tail is that in any market, there is a small number of hits at the head of the demand curve and a large number of niche products in the tail. The conventional wisdom is that the head is where the money is, but the tail can also be significant. This is the Long Tail principle. In healthcare, the Health Long Tail represents the vast number of niche or rare diseases and conditions that individually affect only a small percentage of the population but collectively make up a significant portion of the overall disease burden. These conditions may not receive as much attention or research funding as more common diseases, but they can have a profound impact on the individuals and families affected...
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