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Iterate from "summary" of The Lean Product Playbook by Dan Olsen

The process of iteration is a fundamental concept in lean product development. It involves repeatedly refining and improving your product through a series of small, incremental changes. Instead of trying to get everything right the first time, you acknowledge that your initial ideas are just hypotheses that need to be tested and validated. This approach allows you to gather feedback from users, learn from their reactions, and make adjustments accordingly. By iterating on your product, you can quickly identify what works and what doesn't, allowing you to make informed decisions based on real data. This iterative process is much more effective than relying on guesswork or intuition. It enables you to adapt to changing market conditions and customer needs, ensuring that your product remains relevant and competitive....
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    The Lean Product Playbook

    Dan Olsen

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