Build, measure, learn cycle is key to success from "summary" of The Lean Entrepreneur by Brant Cooper,Patrick Vlaskovits
The Build-Measure-Learn cycle is not just a methodology; it's a way of thinking about how to innovate. It's a feedback loop that turns ideas into products, measures how customers respond, and then learns whether to pivot or persevere. This cycle is the engine that drives the Lean Startup methodology, a new approach to creating businesses that succeed in a world of uncertainty. Building is the first step in the cycle. It involves taking your idea and transforming it into a tangible product that you can show to customers. This could be a physical product, a website, or even just a simple landing page. The key is to create something that you can test with real customers to see how they react. Once you have built something, the next step is to measure how customers respond. This involves collecting data on how...
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