Practice active listening to truly understand customer needs from "summary" of The Introvert's Edge by Matthew Pollard,Derek Lewis
When you're engaging with a potential customer, it's easy to fall into the trap of trying to push your product or service onto them. After all, you're excited about what you have to offer, and you know it can truly help them. However, if you want to truly connect with your customer and understand their needs, you need to take a step back and focus on active listening. Active listening is more than just hearing what the customer is saying. It involves truly paying attention to their words, tone, and body language. By doing so, you can pick up on subtle cues that can give you valuable insights into their needs and desires. This means putting aside your own agenda and truly focusing on the customer's perspective. When you practice active listening, you show the customer that you value their input and respect their opinions. This can help build rappor...
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