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The Innovator's Dilemma explores challenges faced by companies in adapting to disruptive technologies from "summary" of The Innovator's Dilemma by Clayton M. Christensen
The Innovator's Dilemma delves into the difficulties that companies encounter when trying to adjust to disruptive technologies. These technologies typically emerge from the bottom of the market, catering to customers who are underserved by existing products or services. Initially, these disruptive technologies may not meet the performance standards demanded by mainstream customers, but they gradually improve over time, eventually outpacing established products or services. Companies often struggle to embrace disruptive technologies because their focus is on satisfying the needs of their existing customer base. This focus on sustaining innovations, which aim to improve existing products or services for current customers, can blind companies to the potential of disruptive technologies. As a result, they may dismiss or ignore these technologies until it is too late, allowing smaller, more agile competitors to gain a foothold in the market. The dilemma lies in the fact that companies must decide whether to allocate resources to developing and promoting disruptive technologies that may not yield immediate returns or to continue investing in sustaining innovations that cater to their current customers. Faced with this choice, many companies opt to stick with what has worked in the past, even if it means missing out on opportunities for future growth. Christensen argues that companies can overcome the innovator's dilemma by creating separate divisions or subsidiaries dedicated to developing and promoting disruptive technologies. By insulating these units from the pressures of the mainstream business, companies can give disruptive technologies the time and resources they need to mature and gain a foothold in the market. This approach allows companies to explore new opportunities without jeopardizing their existing business.- The innovator's dilemma highlights the challenges that companies face in balancing the demands of their current customers with the need to innovate and adapt to changing market conditions. By understanding the dynamics of disruptive technologies and being willing to experiment with new ideas, companies can position themselves for long-term success in an ever-evolving business landscape.
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