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Strategic alignment ensures all efforts are moving in the same direction from "summary" of The Power of Strategy Innovation by Robert E. JOHNSTON,J. Douglas BATE

Strategic alignment is the cornerstone of successful strategy implementation. It involves ensuring that all aspects of an organization's efforts are harmoniously working towards the same overarching goals and objectives. When there is strategic alignment, all departments, teams, and individuals are moving in the same direction, allowing for a unified and focused approach to achieving desired outcomes. In the absence of strategic alignment, efforts can become disjointed, leading to inefficiencies, conflicts, and missed opportunities. Without a clear alignment to a common strategy, different parts of an organization may inadvertently work at cross-purposes, diluting the overall impact and effectiveness of strategic initiatives. Strategic alignment requires a shared understanding ...
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    The Power of Strategy Innovation

    Robert E. JOHNSTON

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