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Disruptive technologies start in niche markets from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Disruptive technologies often begin their journey in niche markets that are typically overlooked or underserved by existing mainstream solutions. These markets may not initially seem attractive or profitable to established companies focused on serving the needs of their existing customers. However, disruptive technologies have the potential to address the unmet needs of these niche markets in a way that traditional solutions cannot. In many cases, disruptive technologies offer a simpler, more cost-effective, or more convenient alternative to existing products or services. While these technologies may not initially match the performance standards of established solutions, they often improve rapidly over time. This improvement allows disruptive technologies to gradually expand their capabilities and gain broader acceptance in the market. As disruptive technologies gain traction in niche markets, they begin to c...
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