Disruptive technologies often emerge from unexpected sources from "summary" of The Innovator's Dilemma by Clayton Christensen
Disruptive technologies have a tendency to catch established companies off guard, often emerging from sources that are not on their radar. These technologies may initially seem insignificant or inferior in comparison to existing products or services, causing incumbents to dismiss them as not worthy of attention. However, disruptive technologies have the potential to transform industries and markets, ultimately displacing established players. One of the key reasons why disruptive technologies often emerge from unexpected sources is because they typically target underserved or non-consumers in the market. These technologies may offer simplified, more affordable alternatives that appeal to customers who are not currently being served by incumbent firms. While established companies may focus on improving their existing products for their core customers, disruptive technologies cater to a different segment of the market that is often overlooked. Additionally, disruptive technologies tend to start small and gradually improve over time, gaining momentum and scalability as they address the needs of underserved customers. This incremental progression allows disruptive technologies to disrupt established players who are focused on sustaining innovations rather than exploring new market opportunities. As a result, disruptive technologies can quickly gain a foothold in the market and rapidly expand their reach. Furthermore, disruptive technologies may also benefit from regulatory or technological changes that create new opportunities for innovation. These changes can open up new possibilities for entrepreneurs and startups to develop disruptive technologies that challenge the status quo. By capitalizing on these changes, disruptive technologies can enter the market with a competitive edge that catches established companies by surprise.- Disruptive technologies often emerge from unexpected sources due to their focus on underserved customers, incremental improvement, and the ability to leverage regulatory or technological changes. These technologies have the potential to disrupt industries and markets, posing a significant challenge to established players who are unprepared for the threat they pose. As such, companies must be vigilant and proactive in monitoring emerging technologies to avoid being blindsided by disruptive innovations.
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