Disruptive innovation can reshape entire industries from "summary" of The Innovator's Dilemma by Clayton Christensen
Disruptive innovation has the potential to fundamentally alter the competitive landscape of industries, causing significant shifts in market dynamics. This concept, as explored in 'The Innovator's Dilemma', highlights how new and unexpected entrants with disruptive technologies or business models can challenge established players and eventually reshape entire industries. These disruptors often target underserved or overlooked customer segments with simpler, more affordable solutions that may initially seem inferior to existing offerings. One key aspect of disruptive innovation is its ability to gradually improve and gain traction over time, eventually surpassing incumbent products or services in terms of performance and reliability. This incremental advancement, coupled with a focus on addressing the needs of nontraditional customers, allows disruptors to carve out a niche and build a loyal customer base. As a result, disruptive innovations can gain momentum and disrupt the status quo, leading to significant market share gains and industry-wide transformat...
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