oter
Audio available in app

Established companies focus on current customer needs from "summary" of The Innovator's Dilemma by Clayton M. Christensen

Established companies are driven to satisfy the needs of their existing customers. This is a natural inclination, as these customers are the source of their current revenue and profitability. By focusing on current customer needs, these companies are able to maintain customer satisfaction and loyalty, which in turn helps to sustain their business operations. The problem, however, lies in the fact that established companies tend to overlook the needs of potential future customers. These customers may have different requirements or preferences that are not being addressed by the company's current offerings. This oversight can be detrimental in the long run, as it leaves the company vulnerable to disruptive innovations that cater to these unmet needs. Disruptive innovations often emerge from smaller, more agile competitors who are able to identify and target niche markets that are underserved by established companies. These innovators are not burdened by the same constraints and commit...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    Start with a clear vision
    Start with a clear vision
    Having a clear vision is crucial when starting a new venture. It serves as a guiding light, helping you stay focused on your go...
    Embrace uncertainty and ambiguity
    Embrace uncertainty and ambiguity
    Uncertainty and ambiguity are two key ingredients in the innovation process. They can be uncomfortable and unsettling, but they...
    Develop a clear financial plan with specific goals and timelines for achieving them
    Develop a clear financial plan with specific goals and timelines for achieving them
    In the world of finance, it is crucial to have a well-thought-out plan with clear objectives and a timeline for achieving them....
    Strive for operational efficiency and effectiveness
    Strive for operational efficiency and effectiveness
    Strive for operational efficiency and effectiveness is a fundamental concept that every entrepreneur must grasp in order to bui...
    Seek feedback and learn from both successes and failures
    Seek feedback and learn from both successes and failures
    It is crucial for entrepreneurs to seek feedback and reflect on both successes and failures throughout their journey. Feedback ...
    Authenticity builds credibility
    Authenticity builds credibility
    Authenticity is a powerful force for good in the world. When we are true to ourselves, when we are honest and transparent in ou...
    Cultivate relationships over time
    Cultivate relationships over time
    Building strong relationships with your audience is a crucial aspect of successful marketing in today's digital age. Instead of...
    Analyze competitor strategies
    Analyze competitor strategies
    To effectively position your own business in the market, it is essential to understand and analyze the strategies of your compe...
    Stay informed about industry developments
    Stay informed about industry developments
    It is crucial for individuals in the business world to keep themselves updated about the latest trends and advancements in thei...
    Adaptability is crucial in the age of automation
    Adaptability is crucial in the age of automation
    In a world where machines are increasingly taking over tasks that were once performed by humans, the ability to adapt becomes m...
    oter

    The Innovator's Dilemma

    Clayton M. Christensen

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.