Disruptive innovation can challenge conventional wisdom in business from "summary" of The Innovator's Dilemma by Clayton Christensen
Disruptive innovation has the power to upend traditional business practices, challenging established norms and beliefs within an industry. It introduces new technologies or business models that may initially seem inferior or irrelevant to existing market leaders. These disruptive innovations often cater to overlooked or underserved customer segments, gradually gaining traction and improving over time to eventually disrupt the established players in the market. At first glance, disruptive innovations may not meet the performance standards valued by mainstream customers or industry incumbents. However, they offer unique benefits that resonate with a different set of customers, typically those who prioritize convenience, affordability, or accessibility over traditional quality metrics. This creates a dilemma for established companies, as they are often hesitant to pursue disruptive innovations that deviate from their current business models and target markets. Conventional wisdom in business dic...
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