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Customer demands drive sustaining innovations from "summary" of The Innovator's Dilemma by Clayton M. Christensen
In industries where sustaining innovations are the primary focus, companies often find themselves catering to the demands of existing customers. This is because these customers are the driving force behind the revenue and growth of the company, making it essential to meet their needs and preferences in order to stay competitive in the market. As a result, companies tend to focus on improving their existing products and services based on feedback and requests from their customer base. By continuously refining and enhancing their offerings to align with customer demands, companies are able to maintain their market share and retain their customer base. This approach allows companies to stay relevant in the industry and continue to generate revenue from their existing products and services. As a result, sustaining innovations become a key strategy for companies looking to sustain their growth and profitability over time. However, the focus on meeting customer demands through sustaining innovations can also be limiting for companies in the long run. This is because it can lead companies to overlook potential disruptive innovations that have the p...
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