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Disruptive innovation creates new growth opportunities from "summary" of The Innovator's Dilemma by Clayton M. Christensen
Disruptive innovation is a concept that has the power to transform industries by introducing new products or services that cater to unmet needs or lower-tier markets. These innovations often start small and may seem inferior to existing solutions, but over time they improve and gain traction, eventually overtaking established players in the market. The key to disruptive innovation is not just creating something new, but also creating new growth opportunities in the process. By targeting underserved markets or offering a simpler, more affordable alternative to existing products, disruptive innovations can open up new avenues for growth that were previously untapped. This can lead to the expansion of existing markets or the creation of entirely new markets, creating opportunities for companies to grow and thrive in w...
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