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Companies should prioritize disruptive innovation over incremental improvements from "summary" of The Innovator's Dilemma by Clayton Christensen

Clayton Christensen argues that in order to stay competitive and succeed in the long term, companies must prioritize disruptive innovation over incremental improvements. Disruptive innovation involves creating products or services that target new or underserved markets, often with lower performance initially but with the potential to eventually disrupt established players in the industry. Christensen suggests that companies often focus too much on making incremental improvements to their existing products or services, rather than investing in disruptive innovations that could fundamentally change the industry landscape. While incremental improvements are important for keeping up with competitors and meeting current customer needs, they do not provide the same level of long-...
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    The Innovator's Dilemma

    Clayton Christensen

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