Experimentation leads to new ideas from "summary" of The Innovation Book by Max Mckeown
Experimentation is a powerful tool when it comes to generating new ideas. By trying out different approaches, testing hypotheses, and exploring various possibilities, individuals and organizations can uncover innovative solutions that may not have been apparent initially. The process of experimentation involves taking risks, stepping outside of one's comfort zone, and being open to unexpected outcomes. It is through this willingness to embrace the unknown that breakthrough ideas can emerge. One key benefit of experimentation is that it encourages a mindset of curiosity and exploration. By approaching challenges with a sense of wonder and a desire to learn, individuals are more likely to discover novel insights and creative solutions. This sense of discovery can lead to a sense of excitement and inspiration, driving further experimentation and the gene...
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