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Customer development is essential for startups from "summary" of The Four Steps to the Epiphany by Steve Blank
Customer development is a crucial step for startups as it focuses on understanding the needs and desires of potential customers. By engaging with customers early on, startups can gather valuable feedback that can be used to refine their product or service. This iterative process of learning and adapting is essential for creating a product-market fit. Startups often make the mistake of assuming they know what their customers want without actually talking to them. This can lead to wasted time and resources building a product that no one wants. By conducting customer development, startups can avoid this pitfall and ensure they are creating something that solves a real problem for their target market. Customer development involves getting out ...
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