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The company is committed to continuous experimentation from "summary" of The Everything Store: Jeff Bezos and the Age of Amazon by Brad Stone
Jeff Bezos built a culture at Amazon that embraced failure as a necessary part of innovation. He believed that the only way to stay ahead in a fast-moving industry was to constantly experiment and take risks. Bezos encouraged his employees to think big and try new things, even if it meant failing along the way. This mindset was deeply ingrained in the company's DNA and fueled its relentless pursuit of growth and innovation. Amazon's commitment to continuous experimentation was evident in the way it approached new projects and initiatives. Bezos and his team were not afraid to launch new products and services, even if they were unsure of their success. They understood that failure was a natural part of the innovation process and that the key was to learn from it and move on quickly. This willingness to take risks and experiment allowed Amazon to stay at the forefront of the e-commerce industry and constantly push the boundaries of what was possible....
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