He believed in the power of storytelling and branding from "summary" of Becoming Steve Jobs by Brent Schlender,Rick Tetzeli
Steve Jobs was a firm believer in the impact of storytelling and branding. He understood the power that a compelling narrative could have in capturing the imagination of an audience and building a strong connection with consumers. Jobs knew that in order to stand out in a crowded marketplace, a company needed to have a unique and resonant story that would set it apart from its competitors. Jobs was a master at crafting narratives that not only showcased the features of a product but also conveyed the underlying values and philosophy of the company. He believed that a brand was more than just a logo or a slogan – it was a promise to consumers about the quality and integrity of the products being offered. Jobs knew that by telling a compelling story about a product, he could create an emotional connection with customers that went beyond mere f...
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