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Set clear objectives from "summary" of The Effective Executive by Peter Drucker

The most important step in being effective is to set clear objectives. Without clear objectives, it is impossible to make effective decisions, to set priorities, to allocate resources, to execute plans, or to measure results. Clear objectives enable an executive to concentrate on the important tasks, to ignore the irrelevant ones, and to make the best use of his or her time and energy. Clear objectives must be simple, clear, and specific. They should be expressed in terms of results rather than activities, in terms of desired outcomes rather than steps to be taken. Clear objectives should be challenging yet achievable, motivating individuals and teams to excel. They should also be measurable and time-bound, enabling executives to trac...
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    The Effective Executive

    Peter Drucker

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