Mental models guide user behavior from "summary" of The Design of Everyday Things Indian ed. by Don Norman
Mental models are powerful tools that shape how people interpret and interact with the world around them. These mental models are built on past experiences, beliefs, and assumptions, and they help individuals make sense of complex situations by providing a framework for understanding. In the context of design, mental models play a crucial role in guiding user behavior. When users interact with a product or system, they bring their mental models to the table, using them to anticipate how the product will behave and what actions they need to take to achieve their goals. Designers must be aware of these mental models and strive to align t...
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