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Early adopters can become advocates for your brand from "summary" of The Customer-Funded Business by John Mullins
Early adopters are often characterized by their willingness to embrace innovation and take risks before the broader market does. Their enthusiasm for new products or services positions them as influential voices within their networks. When they find value in what a brand offers, their genuine excitement can translate into powerful advocacy. This advocacy stems from a combination of personal experience and social proof. Early adopters usually share their discoveries with friends, family, and social circles, often through word-of-mouth or social media. Their endorsements can significantly shape public perception and drive interest among potential customers who may be hesitant to try something new. This natural inclination to communicate their positive experiences helps create a ripple effect, where the brand starts gaining traction among the mainstream audience. Early adopters often provide valuable fe...
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