Building on the familiar creates success from "summary" of The Creative Curve by Allen Gannett
Creativity, at its core, is not about coming up with completely original ideas out of thin air. Rather, it is often about building on existing concepts and putting a fresh spin on them. This concept is evident in the success of many creative endeavors, from hit songs to blockbuster movies. By taking something familiar and adding a new twist, creators are able to tap into what resonates with people while also offering something new and exciting. One key reason why building on the familiar leads to success is that it provides a sense of comfort and recognition to the audience. When people encounter something that is too unfamiliar or different, they may feel overwhelmed or even alienated. However, by incorporating elements that are already known and loved, creators can create a sense of connection with their audience. This connection can make the audience more receptive to the new aspects of the work and more likely to embrace it. Another reason why building on the familiar is a successful strategy is that it allows creators to leverage existing trends and preferences. By tapping into what is already popular or well-liked, creators can increase the chances that their work will resonate with a wide audience. This is particularly important in today's fast-paced and crowded creative landscape, where standing out can be challenging. By starting with something familiar and building on it, creators can increase their chances of success. Moreover, building on the familiar can also help creators tap into the power of nostalgia. People often have strong emotional connections to things from their past, whether it's a beloved childhood story or a classic song. By incorporating elements that evoke these nostalgic feelings, creators can create a sense of warmth and familiarity that can be incredibly appealing to audiences. This can help create a sense of emotional resonance that can make a work even more powerful and memorable.- Building on the familiar is a powerful strategy for creators looking to achieve success in their creative endeavors. By taking something familiar and adding a new twist, creators can tap into what resonates with people while also offering something fresh and exciting. This approach provides a sense of comfort and recognition to audiences, allows creators to leverage existing trends and preferences, and can tap into the power of nostalgia. Ultimately, by building on the familiar, creators can increase their chances of creating work that is not only successful but also deeply resonant and memorable.
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