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The concept of "social proof" explains how we seek validation from others from "summary" of The Concise Laws of Human Nature by Robert Greene

In observing the behavior of others, we look for clues on how to act in certain situations. This tendency dates back to our ancient ancestors, who survived by learning from the actions of those around them. This instinct remains with us today, manifesting in our desire for social validation. We seek approval from others as a way to confirm our beliefs and actions, hoping that by aligning ourselves with the group, we will increase our chances of success and acceptance. Social proof is a powerful force that influences our decisions, often without us even realizing it. We are more likely to trust the opinions of others, especially if they come from people we admire or consider to be experts in a particular field. We look to the actions of the crowd to guide our own behavior, assuming that if many people are doing something, it must be the right thing to do. This drive for social app...
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    The Concise Laws of Human Nature

    Robert Greene

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