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Iteration is key to refining designs from "summary" of Change by Design by Tim Brown

The process of design is not a linear path from problem to solution, but rather a series of loops and iterations that allow for exploration and refinement. Iteration is at the heart of this process, enabling designers to test ideas, gather feedback, and make improvements with each cycle. By embracing iteration, designers can uncover insights and opportunities that may not have been apparent at the outset. Each iteration offers the chance to learn and adapt, moving closer to a final solution that truly meets the needs of users. This iterative approach allows for flexibility and agility, as designers can pivot and adju...
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    Change by Design

    Tim Brown

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