Exploring the use of color theory in graphic design from "summary" of The Big Book of Graphic Design by Roger Walton
The use of color theory in graphic design is a fundamental aspect that designers must understand in order to create visually appealing and effective designs. Color theory involves understanding how colors interact with each other, as well as the psychological effects that different colors can have on viewers. By exploring color theory, designers can create designs that evoke specific emotions or convey certain messages to their audience. One important concept within color theory is the color wheel, which is a visual representation of how colors relate to each other. The color wheel is divided into primary, secondary, and tertiary colors, which can be used to create harmonious color schemes in designs. By understanding the relationships between colors on the color wheel, designers can create designs that are visually b...
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