Use hierarchy to guide the viewer's eye from "summary" of The Non-designer's Design Book by Robin Williams
Hierarchy is an essential design concept that helps to lead the viewer's eye through a piece of work. It involves organizing elements in a way that indicates their importance. One way to establish hierarchy is through the use of size. Larger elements tend to grab the viewer's attention first, so by making key information larger, you can guide the viewer to focus on those elements. Another way to create hierarchy is through contrast. Elements that stand out from the rest of the design, whether through color, shape, or style, will naturally draw the viewer's eye. By using contrast strategically, you can emphasize important information and guide the viewer through the piece. ...
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