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Beauty ideals are imposed on women from a young age from "summary" of The Beauty Myth by Naomi Wolf

From the moment a girl is born, society begins to teach her about the importance of beauty. From the color of her nursery walls to the clothes she wears, everything around her reinforces the idea that her appearance is her most valuable asset. As she grows older, this message only becomes louder and more persistent. Advertisements, movies, television shows, and magazines bombard her with images of flawless, airbrushed women who embody society's impossible standards of beauty. As she enters adolescence, the pressure to conform to these standards intensifies. Peer groups become the primary source of validation, and girls quickly learn that their worth is tied to their ability to attract male attention. They are told that their value as individuals is directly proportional to their physical attractiveness, and that any deviation from the narrow definition of beauty is a s...
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    The Beauty Myth

    Naomi Wolf

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