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Demonstrating market potential is necessary from "summary" of The Art of Startup Fundraising by Alejandro Cremades
When it comes to raising funds for your startup, one of the key elements that investors look for is market potential. This means demonstrating that there is a sizable and growing market for your product or service. Investors want to see that there is demand for what you are offering and that there is room for your business to scale and grow. Without showing market potential, it will be difficult to convince investors to invest in your startup. There are several ways to demonstrate market potential. One way is to conduct market research to gather data on the size of the market, the growth rate, and the competition. This data can help you paint a picture of the market landscape and s...
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