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Experiment with new features and formats from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick

When it comes to social media, one of the keys to success is constantly experimenting with new features and formats. This means not being afraid to try something different or unfamiliar in order to see what works best for your audience. By being open to trying new things, you can keep your content fresh and engaging, which will help you stand out in a crowded social media landscape. Whether it's testing out a new type of post, utilizing a new tool or feature on a platform, or experimenting with a different format for your content, the more you are willing to mix things up, the more likely you are to find something that resonates with your followers. It's important to remember that not every experiment will be a success, and that's okay. The key is to learn from each attempt and use that knowledge to inform your future strategies. By constantly pushing yourself to try new things, you can stay ahead of the curve and maintain a competitive edge in the ever-changing world of social media. In addition to keeping your audience engaged, experimenting with new features and formats can also help you learn more about what works best for your particular brand or business. By testing out different approaches, you can gain valuable insights into what resonates with your followers and what doesn't, allowing you to refine your social media strategy over time.
  1. The willingness to experiment is what sets successful social media users apart from the rest. By embracing change and being open to trying new things, you can continue to grow and evolve in your social media efforts, reaching new audiences and achieving your goals in the process.
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The Art of Social Media

Guy Kawasaki

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