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Build a strong online presence from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
Creating a strong online presence is crucial in today's digital age. Your online presence is a reflection of who you are and what you have to offer. It is your opportunity to showcase your expertise, build credibility, and connect with your audience. To build a strong online presence, you must first define your goals and target audience. Understanding who you are trying to reach and what you want to achieve will help you tailor your content and strategies accordingly. Consistency is key when it comes to establishing a strong online presence. You should maintain a consistent tone, style, and message across all your social media platforms. This will help you create a cohesive brand image and build trust with your audience. Engagement is another imp...
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