oter
Audio available in app

The law of contraction from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries

The law of contraction states that a brand becomes stronger when you narrow its focus. This means that by attempting to be everything to everyone, a brand actually weakens itself. When a brand tries to expand its product lines or target audience too broadly, it dilutes its core identity and loses its distinctiveness. This results in a weakened brand that struggles to stand out in a crowded marketplace. In contrast, when a brand narrows its focus to a specific niche or target market, it becomes more memorable and relevant to consumers. By honing in on a specific area of expertise, a brand ...
    Read More
    Continue reading the Microbook on the Oter App. You can also listen to the highlights by choosing micro or macro audio option on the app. Download now to keep learning!
    Similar Posts
    Innovate constantly
    Innovate constantly
    Constant innovation is essential for the success of any business. Without it, companies risk falling behind their competitors a...
    Innovating innovation requires a strategic approach
    Innovating innovation requires a strategic approach
    Innovation is a critical driver of success in today's fast-paced business environment. However, simply focusing on innovation i...
    Stay upto-date on industry best practices
    Stay upto-date on industry best practices
    In today's fast-paced digital world, it is essential for professionals to continuously educate themselves on the latest industr...
    Brands should focus on building trust and credibility through their positioning
    Brands should focus on building trust and credibility through their positioning
    Brands must recognize the importance of establishing trust and credibility through their positioning. In the competitive market...
    Set goals that are challenging but achievable
    Set goals that are challenging but achievable
    When setting goals for your business, it's important to strike the right balance. You want to aim high, but you also want to en...
    A strategy should be practical and actionable
    A strategy should be practical and actionable
    A good strategy is one that can be put into action. It is not enough to have a grand vision or a lofty goal; a strategy must tr...
    Digital marketing has revolutionized the way businesses reach customers
    Digital marketing has revolutionized the way businesses reach customers
    Digital marketing has completely transformed the landscape of how businesses connect with their target audience. In the past, t...
    Business model innovation is necessary for staying competitive
    Business model innovation is necessary for staying competitive
    In today's fast-paced and ever-changing business environment, it is crucial for companies to continuously evolve and adapt in o...
    The technician, manager, and entrepreneur roles are essential
    The technician, manager, and entrepreneur roles are essential
    In the world of business, there are three distinct roles that are essential to the success of any enterprise: the technician, t...
    Delegate authority and empower employees to take ownership of projects
    Delegate authority and empower employees to take ownership of projects
    Delegating authority and empowering employees to take ownership of projects is a crucial aspect of effective leadership. By ent...
    oter

    The 22 Immutable Laws of Branding

    Al Ries

    Open in app
    Now you can listen to your microbooks on-the-go. Download the Oter App on your mobile device and continue making progress towards your goals, no matter where you are.