Audio available in app
The law of contraction from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
The law of contraction states that a brand becomes stronger when you narrow its focus. This means that by attempting to be everything to everyone, a brand actually weakens itself. When a brand tries to expand its product lines or target audience too broadly, it dilutes its core identity and loses its distinctiveness. This results in a weakened brand that struggles to stand out in a crowded marketplace. In contrast, when a brand narrows its focus to a specific niche or target market, it becomes more memorable and relevant to consumers. By honing in on a specific area of expertise, a brand ...
Similar Posts
The brain's limbic system drives purchasing decisions
In the complex world of decision-making, the brain plays a critical role in determining the choices we make. This is particular...
Create a clear and compelling vision for your company
Creating a clear and compelling vision for your company is essential for guiding and inspiring your team towards a common goal....
Iteration leads to progress
In the quest to build something new and innovative, it is crucial to understand the role iteration plays in achieving progress....
Branding success requires constant adaptation
Successful branding is not a static achievement. It is a continuous process that demands constant adaptation. In today's fast-p...
Communicate openly and transparently with team members and stakeholders
To grow and profit without losing your mind, it is crucial to maintain open and transparent communication with your team member...
Prioritize creating a minimum viable product
When starting a new business, it can be tempting to spend a lot of time and money developing the perfect product or service. Ho...
Bad strategy remains static and fails to adapt
A bad strategy is like a stubborn mule, refusing to budge from its chosen path even as the landscape shifts and obstacles mount...
Cultivate a sense of purpose and meaning in the workplace
As we navigate through the ups and downs of building a successful company, one thing becomes abundantly clear: the importance o...
Understand the importance of ethics in business
Ethics in business is crucial for maintaining trust and credibility with customers, employees, and other stakeholders. When a b...
Develop a strong online presence
To succeed in today's digital age, it is crucial for businesses and individuals to establish a robust online presence. This mea...