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Be clear and concise in communication from "summary" of The Art of Persuasion by Bob Burg
Effective communication hinges on the ability to convey thoughts with simplicity and clarity. Each message should strip away unnecessary jargon and complexity, allowing the listener or reader to grasp the essence without mental strain. When ideas are presented in a straightforward manner, they resonate more deeply with the audience. Clarity is paramount. It involves not only the choice of words but also the structure of the message. Organizing thoughts in a logical sequence helps the audience follow the train of thought effortlessly. Each point should build upon the last, creating a cohesive narrative that guides the listener through the argument. Transition words and phrases serve as signposts, directing attention and enhancing the flow of ideas. Consistency in tone and style fosters familiarity and trust. When the voice remains steady, the audience feels more at ease, maki...
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