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Focus on humancentered design from "summary" of The Art of Innovation by Tom Kelley

When designing products or services, it is crucial to put the human experience at the forefront of the process. By focusing on human-centered design, we can create solutions that truly resonate with people's needs and desires. This approach emphasizes simplicity, making sure that the end product is intuitive and easy to use. By removing unnecessary complexities, we can streamline the user experience and make interactions more straightforward. Additionally, human-centered design values clarity and coherence. It is essential to communicate information effectively and ensure that users understand how to interact with the product or service. By designing with a clear and coherent vision in mind, we can create a seamless experience that guides users through the process without confusion or frustration. Logical sequencing is another critical aspect of human-centered design. Each step in the user journey should flow naturally from one to the next, leading users through the experience in a logic...
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    The Art of Innovation

    Tom Kelley

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