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Challenge assumptions and traditional thinking from "summary" of The Art of Innovation by Tom Kelley

At IDEO, we firmly believe that in order to foster true innovation, one must be willing to challenge assumptions and traditional thinking. This is a fundamental principle that guides our approach to problem-solving and creativity. By questioning the status quo and pushing boundaries, we are able to break free from the constraints of conventional wisdom and explore new possibilities. When we challenge assumptions, we are essentially questioning the underlying beliefs and biases that shape our thinking. This requires a willingness to suspend judgment and open ourselves up to different perspectives. By doing so, we are able to uncover hidden opportunities and reframe problems in a way that leads to innovative solutions. Traditional thinking, on the other hand, can often stifle creativity and limit our ability to see beyond what is already known. By challenging conventional wisdom and pushing the boundaries of wha...
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    The Art of Innovation

    Tom Kelley

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