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Social norms impact our decisionmaking from "summary" of The Art of Choosing by Sheena Iyengar

Social norms play a significant role in shaping our decision-making process. These norms are the unwritten rules that guide our behavior in social situations. They influence our choices by providing a framework for what is considered acceptable or appropriate in a given context. For example, we may be more likely to conform to a social norm if we believe that our actions will be judged positively by others. Furthermore, social norms can create pressure to conform to the expectations of a group or society. This pressure can sometimes override our personal preferences or values, leading us to make decisions that align with the perceived norms of the situation. In some cases, individuals may even engage in behaviors that go against their own beliefs in order to avoid social disapproval or rejection. In addition, social norms can influence how we perceive and interpret information when making decisions. Our understanding of what is considered normal or acceptable can shape the way we evaluate different options and weigh their potential outcomes. This can lead us to prioritize certain factors over others, based on what we believe is expected of us in a given situation. Moreover, social norms can also impact our willingness to take risks or deviate from the status quo. The fear of standing out or being different from others can deter us from making choices that may be unpopular or unconventional. As a result, we may opt for the safer or more conventional option, even if it does not align with our true preferences or goals.
  1. Social norms are a powerful force in shaping our decision-making process. They influence how we perceive, evaluate, and ultimately choose between different options. By being aware of the impact of social norms on our decisions, we can better understand the factors that drive our behavior and make more conscious choices that align with our values and beliefs.
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The Art of Choosing

Sheena Iyengar

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