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The law of success from "summary" of The 22 Immutable Laws of Branding by Al Ries,Laura Ries
Success is not just about doing things right; it's about doing the right things. In the world of branding, the law of success dictates that successful brands focus on what they do best and stick to it. They don't try to be everything to everyone. Instead, they narrow their focus and become known for one thing. This singular focus allows them to stand out in consumers' minds and create a strong brand identity. When a brand tries to do too much, it dilutes its message and confuses consumers. People want simplicity and clarity in their choices, and successful brands deliver just that. By honing in on a specific niche or attribute, a brand can create a strong association in consumers' minds. This association becomes the brand's essence, the core of what it stands for. Consistency is key in branding. Once a brand has established its identity, it must maintain that identity across all touchpoin...
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